Business Research Methods and Tools Essay - 997 Words

Assignment One BUS642 Business Research Methods and Tools August 27, 2012 What is business research? Why should there be any question about the definition of research? â€Å"Business research is a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights†¦in ways that mobilize the organization to take appropriate actions that in turn, maximize performance.† (Cooper, amp; Schindler, 2011, p.4) Research is a planned and systematic process of inquiry and discovery providing decision makers with information and insight to more accurately answer proposed questions concerning business decisions thus lowering possible risk associated with those decisions. There should be questions on the definition†¦show more content†¦Basic research is about understanding the various processes between memory, learning, and knowledge. It is about finding information simply to find information. While it may become applied later, it is not sought out for its application to current events. The question of whether a salesperson should be paid salary or commission as a basic research question would be; would the sales people be better motivated to sell if they were paid by commission or salary. An applied research will go into further detail of the basic question. It might suggest if we pay our salespeople salary or commission, would customer satisfaction drop? Another example would be, if a salesperson is performing subpar in sales, would changing the person pay from salary to commission improve the person’s sales? Would our salespeople’s attitude change toward customer if we pay them salary instead of commission?, would be another example. A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either alternative? In the case of developing a custom program, the manager’s dilemmas might be finding personnel that can design the program. Does he have the qualified personnel to perform the program? He/she will have to decide if the personnel are qualified enough to design a program and perform the program onceShow MoreRelatedSocial Media s Impact On Business Essay1112 Words   |  5 Pagesliterature review Social media in business continually rises to be an in important tool in everyday business and this means that communication is greatly evolving. In this development period, social media has had a prodfound impact on businesses especially in marketing. As a result, many are using social media as a communication tool regardless of the negative impacts experienced in some aspcts of social media. As a result, many business organizations which are already exixting as well as startupsRead MoreMarketing Research Tools Essay1198 Words   |  5 PagesMarket Research Tools Marketing research is primarily focused on two categories of research: primary and secondary. These two forms of research provide insight into the driving source of the business, consumer behavior and attitudes, and possible pitfalls to the business. Secondary research provides knowledge gathered from within the business or already published information from outside of the business. Primary data is collected with specific purpose of creating a marketing strategy for the businessRead MoreResearch On B2b International Research Firm955 Words   |  4 Pagesseven of our Research Methods course we were asked to identify two research firms and essentially do a compare and contrast on them. After listening to the lecture and doing a little review, I identified two main research corporations that interested me enough to do further research. This week my scholarly activity will be written on B2B International Research firm and EFG Worldwide Research firm. The two firms are very unique in th e way they collect data using a variety of different tools, however theyRead MoreHow Business Is An Economic System1195 Words   |  5 PagesSimply business is an economic system which includes the activity of exchanging of goods or service to another. It may be profit oriented or non-profit oriented. It is one of the important component of whole economy for running the economic cycle smoothly. It help to balance the aggregate demand and supply in market. For example, a business can provide demandable products or services to the market. It is one of the important source of employment. It takes capitals, factors of production, labor andRead MoreCurrent Business Research Project Paper Synopsis776 Words   |  4 PagesCurrent Business Research Project Paper Synopsis Abstract This assignment was designed to address several subjects related to an article of the students choosing. The subjects discussed in this synopsis answer the definition of the business research article reviewed, the articles research purpose, the business problem investigated, data collection methods used in the research, and the researchers conclusions. The article chosen from the University of Phoenix library is entitled, InternationalRead MoreMarketing Analysis : E Commerce1344 Words   |  6 PagesWith improved global relationships, business web is expanding its roots to every corners of the world. There has been lot of advancements in the corporate sector for the past decade. Retail marketing, e-commerce has grown enormously. With advanced computer and information technology, the retail, e-commerce has increased tremendously; applying these new technologies in business has established many new business approaches and strategies(Ramcharran, 2013). It is stated that in the year 2011, onlineRead MoreTesco Boston Matrix and Ansoff Matrix1156 Words   |  5 PagesAccess to Business Unit Title: Marketing - Level 3 Credit Value: 6 credits Tutor: Alison Unwin Unit Code: 3-BA1-045 Email: aunwin@centralbeds.ac.uk This unit has 4 learning outcomes. LEARNING OUTCOMES ASSESSMENT CRITERIA PROPOSED ASSESSMENT EVIDENCE (TBC) Assessment Evidence Answer paper The Learner should be able to: 1. Establish the importance of the marketing environment The Learner can: 1.1 Analyses the difference between micro and macro environmental factors 1.2 Compare and contrastRead MoreBusiness Innovation And Skills Of Uk Government1563 Words   |  7 PagesAccording to the data of the Department for Business Innovation and Skills of UK government, there are 5.4 million small and medium enterprises (SMEs) in 2015. Based on the official EU definition, if the staff headcount of the enterprise is less than 250 and the turnover is less than or equal to 50 million euro, which will be classified as medium sized enterprise. And for small and micro enterprises, their headcount should not be more than 50 and 10, the turnover has to be under 10 million euro andRead MoreEssay on Marketing Research: Primary vs. Secondary Research1195 Words   |  5 PagesMarketing Research: Primary vs. Secondary Research â€Å"Primary data are gathered specifically for the research project at hand. Secondary data is data that have been previously gathered for some other purpose.† (Burns Bush, 2006). This paper will explore the differences in primary and secondary research when using qualitative and quantitative approaches. The paper will further discuss the tools that are used for each approach. Quantitative Qualitative Approaches â€Å"Quantitative research is definedRead MoreMarketing Research Tools Essay1310 Words   |  6 PagesMarketing Research Tools Once a decision is made to use marketing research, management goals and objectives determine the type of selection methods used. There are a wide range of market research tools and methods available to decision makers. Depending on the goals and objectives of the company, researchers have many options. Some of the research tools include mail and web surveys, personal interviews, and focus groups. This paper will discuss and differentiate among the various tools used in primary

Effect of Fashion on Teenagers - 848 Words

... [said in a girly voice and spoken really fast] Well Hi there! My name’s Isla. I like to wear revealing clothes, flunk out of maths, call everything hot, say like like 365 times a day and wear a CM thick layer of make up that takes an hour to apply every day. [said on a monotone with my nose blocked.] Salutations. My name is Isla; but you can call me Cyber Queen, I’m the third gamer in New Zealand to defeat the level 64 boss. [said in a low American gangsta voice/accent.] Sup ma homey G. The names I-dog. In my spare time I enjoy low riding baggy jeans, wearing backwards caps, and thinking I’m too cool for you. [said in a low depressed voice]My name is Misery. I like to sit in corners and cut myself, and just†¦show more content†¦It may be that this girl isn’t very confident. She may find herself giving in to the pressure from her friends to dress like them. Sometimes trends like that eat away at your personality until there’s nothing left except for what everyone else in your clique wants you to be. Fashion is a funny thing. It makes us work so hard to be something we’re just... not. If you look through any magazines you own, you’ll probably find that any of the women in there are of the same build. Tall, elegant, really creepy skinny, tanned... I’m sure you know the type. Isn’t this a horrible example for anyone reading them? because fashion doesn’t only apply to clothing. It applies to bodies as well. From a young age, whenever we see pictures of people of billboards, and on advertisements, we are brought up to think that everyone has to look like Johnny Depp, or Jessica Alba. We’re brought up to think that there’s only one way to look. This is not fair, and not true. There’s something I find really hilarious. There’s a new style that was started not long ago, called scene kidds. This style focuses on individuality and embracing your flaws. But what a lot of the scene kids are doing, is copying each other. They steal little bits from everyone else, to make themselves into what they want to be. That must be what’s happening, otherwise there’d only be one scene kidd. Right? So what they’re really saying toShow MoreRelatedA Typology Of Fashion Violence Essay1692 Words   |  7 PagesBusch, Otto Von, and Ylva Bjereld. â€Å"A Typology of Fashion Violence.† Critical Studies in Fashion Beauty 7.1 (2016): 89-107. Web. In the article published by research journal Intellect, Otto Von Busch, a professor of the New School of Design, and Ylva Bjereld, a doctorate of the University of Gothenburg, discuss the effects that fashion has on people. In this article, â€Å"fashion is examined as an everyday site for establishing social distinctions, whereRead More TV MYTHS Essay1585 Words   |  7 Pagesconstructed, developed, and eventually discarded. Programs like Saved by the Bell, The Fresh Prince of Bel-Air, Family Guy and The O.C. exemplify this concept by reinforcing or undermining traditional family structure, dictating the latest fashion, and moulding the ‘ideal’ teenager. As a result, society plans their daily routine around these modern day ‘values’. The mythology of fatherhood that TV constructed and developed from the 1950s to the early 2000s began with the traditional patriarchal family structureRead MoreEthics of the Textile Industry1463 Words   |  6 Pagesgrowing problem in the fashion world which often goes unheard of. While outworkers are facing poverty, Australian teenage fashion consumers are oblivious to this extreme ethical issue. Young people should be addressing the outworking industry in Australia in an attempt to improve the current and future economical and ethical situations. This essay will investigate the working conditions of outworkers, the amount of knowledge young Australians have about outworkers, the effect of the outworking industryRead MoreThe, Colorado And California A M Kingsville975 Words   |  4 Pagesto have the body that Julia has, the hottest model in Victoria’s Secret, but according to her, she is fat in contrast with her, also she want to emulate Julia in every aspect of her day li fe. Like Tina, many girls are fascinating in the way that fashion is, with exotic designs or unique smell, but they do not recognize that advertising is striking them more than they believe. Eating disorders and self-esteem problems are an unexpected result of advertising, to solve the problems, companies couldRead MoreFashion in the 1950s1437 Words   |  6 PagesFashion in the 1950s had spawned a wide variety of styles with elements of originality as well as new distinctive styles, which had added a classic new age twist to the history of European fashion. Recovering from the catastrophic tragedies from the Second World War, the fifties had given hope to the people and also a new start of life of many people to choose their future freely. Due to the massive recover of the economy, the technological advancement allowed mass production of clothing in the fiftiesRead MoreThe Problem Of Peer Pressure953 Words   |  4 Pages Today, teenagers are faced with problems that they do no t know how to handle. A teenager is anywhere from a 13 year old to a 19 year old, so problems change depending on the stages of life. Some are worried about school, being that â€Å"perfect† student, grades, and college. While others are counting down the days for the next party over the weekend. Of course everyone is different, but most teenagers deal with the same problems. Peer pressure, beauty, responsibility, and the future, are common forRead MoreThe Fashion Choices People Make Should Not Define Who They Are1288 Words   |  6 PagesThe fashion choices people make should not define who they are. People should be judged based on their actions and not by their fashion choices. Passing judgement based on looks can hurt others and cause issues in society. Some people are required to dress in a certain fashion, but that does not determine whether they are good or bad. I chose this argument topic because it involves my major in fashion and also an issue for which I can relat e. The study of fashion and sociology can relate in someRead MorePop Cultures Influence on Teenagers Essay1403 Words   |  6 PagesPop culture, a phenomenon, that has taken root all across the nation. The misleading term culture contact doesnt begin to express the dramatic effects of changes brought by outsiders the shock of contact has taken many forms, initially, at least, to indigenous people just the physical presence of outsiders was shocking. As Northrop Frye would put it, â€Å"Popular art is normally decried as vulgar by the cultivated people of its time; then it loses favor with its original audience as a new generationRead MoreEssay on Media Has a Negative Influence on Children649 Words   |  3 Pagesor an unclear idea of whats right and wrong, media violence can have a greater effect. Music is a big part of a teenagers life. Children learn from what they see and hear. Parents are worried about his, but as they get older they pay less attention to what their children listen to. Artists influence teens to dress or act a certain way. Teenagers try to act like their idols. Music can be very powerful. Teenagers that have tried to commit suicide or committed crimes have blamed it on the songsRead MoreThe Media And Its Effects On Teen And Young Undeveloped Brains1237 Words   |  5 PagesThe advertising business views teenagers in society as a viable market section, due to their immature understanding of the media and its dazzling impact on teen and young undeveloped brains. The media is progressively specializing in children and adolescents to captivate with advertisements. according to market research corporations, teenagers are vital to marketers because they can pay a considerable open income, spend family cash easily, and they are easily able to influence thei r families to spend

The Impact Of Social Media On Perception Of Customer In UK Retail Indu

Questions: 1. Identify a business research topic.2. Define the research questions for the identified problem or opportunity.3. Select the appropriate research methodologies and techniques to use for the research project.4. Describe the research process. 5. Describe data collection and analysis methods.6. Describe expected research outcomes. Answers: 1.Introduction and Background The retail industry of UK has faced major adverse effects due to the impact of the global recession. However with the advancement of technology in the promotional campaign the industry has been able to boost its performance. The social media has been used as a reliable medium of marketing for the retail industry of UK that helps to change the perception of the customer and also raise the awareness[1]. Tesco is the largest retail company of UK and third largest in the world. The company uses the strategy of social media marketing to raise the level of brand awareness among the people of UK and also maintain a healthy relationship with the existing customers. The social media marketing could provide huge opportunity for promoting the business of the retail industry[2]. 2.Research questions The purpose of the research questions is to fulfill the objective of the research that will help the researchers to address the issues of the research work. The research question also contributes to select the perfect methodology and techniques that are needed to be used for the research work and provide guidance to all the steps of research methodology. Having healthy relationship between the aim and research questions is important. In this case, the research questions need to identify the opportunities that exist for social media marketing in the retail industry of UK. Following are the research questions: What is the importance of the social media marketing in modern context of the retail industry? What are the strategies that are taken by Tesco to make maximum use of the social media marketing? What will be the impact of social media marketing on the customers of Tesco? What are the ways that can be used by Tesco to improve the strategy of social media marketing? 3.Research Methodology The methodology section of the research needs to have good alignment with that of the research questions. The entire outline of the research is mentioned in the research methodology section. All the process and techniques that need to be used for the research work need to be mentioned in the methodology section. The entire structure of the research work is described in the methodology section[3]. 4.Research process The research process is the most important part of the methodology that helps to address the reason for the selection of the research topic. The research approach and philosophy are all mentioned under the research process along with the data collection techniques and analysis. Research Approach There are two different types of research approach that can be used by the researchers to fulfill the objective. In case of the inductive approach, it is possible to describe the events related to the elements of the research. The description of the inductive research approach can be used to develop hypothesis related to the research topic and also test the present hypothesis related to the research topic and thereby develop a theoretical framework[4]. On the other hand, in case of the deductive approach can be used by utilizing the existing theoretical framework to fulfill the objective of the research. There is a formula that can be developed to establish relationship between the aim of the research and existing theories and hypothesis. The existing hypothesis can be tested using this approach, and a link can be established between all the variable elements of the research topic[5]. In this case, to study the impact of social media marketing on the UK retail industry, the researcher will use the deductive form of research approach. The wide range problems and issues that are related to the research can be added using the deductive form of research approach. In case of inductive form of research approach, there is a chance of biasness in the reflection and errors for interpretation of the data. The time constraints are one of the major issues in case of the deductive approach. The deductive approach will also help to identify the variables that are related to the use of the social media marketing. Moreover, there are huge amount of data that needs to be collected by the researcher, and the use of the deductive approach will help to reduce the errors in the data interpretation process. Research Design Three types of research design can be used by the researchers to facilitate the overall process of research. The exploratory form of research design helps to use all the proofs that exist in the theory of the research topic. This form of the investigation design will help to identify the relationship between the facts and situation of the events. The relationship between the cause and the effects of the research topic can also be developed[6]. There is also the descriptive form of research design that will help the researchers to describe in details about all the forms of events related to the research topic. In this case, the research will select the descriptive form of research design that will help to facilitate the information that exists about the impact of social media marketing in UK retail industry. The phenomena and the variables related to the research topic can also be linked with the help of this form of design[7]. The researcher can also use the mixed form of research design that uses both the deductive and inductive form of approach. This will help to allow the cross-validation of the data and have a clear concept of the use of the collected information. The mixed form of research will also help to deal with the general problems that are related to using the social media as the medium of marketing. The objective of the research can also be identified with the help of the mixed research design. 5.Data Collection Method The data collection method is the most important part of the research work. The accuracy and the chance of fulfilling the objective of the research are totally dependent on ways that are used by the investigators to collect the data[8]. The techniques that are used by the researchers to collect data are dependent on the research design and approach. There are two forms of techniques that can be used by the researcher to collect data. In case of the primary data, it is gathered from the surveys and interviews. The researchers will have to frame definite questionnaires in order to collect the data that is required for the research work. On the hand, the secondary form of data can be collected from the books and journal articles relevant to the research topic. The information that was collected by the previously done research can also be used as the form of the secondary research[9]. In this case, the quantitative form of primary data will be collected by conducting the survey of 100 customers of Tesco. The sample is selected using the non-probability technique, where 100 people were chosen from the group of customers, who shops regularly at the stores of Tesco. The surveyors will use the Likert scale to collect the response from the selected sample size. The researcher will also use the inclusion and exclusion criteria for the data collection methods. The customers of Tesco, who are regularly active on the social media platforms, will be included in the sample size and the people, who do not use the social media, are excluded. The qualitative form of data collection is done with the help of the interviews of 6 senior level managers of Tesco. The qualitative data that is collected will help the researchers to get the idea about the plan of the company about the use of social media marketing. Data Analysis The information that will be collected from the interviews of the managers will be interpreted using the qualitative data analysis. On the other hand, quantitative data analysis method will be used to interpret the data that will be collected from the surveys[10]. This will help the surveyors to identify the percentage of people, who got influenced by the social media marketing methods of Tesco. 6.Expected Outcomes The outcomes and the conclusion of the research work are made from the quantitative data analysis method. As the social media is one of the most important parts of the modern human life, the application of the social media marketing in Tesco is expected to give positive results by increasing the sales of the company. It is also expected that the awareness about the retail products will also be increased with the help of social media marketing. The satisfaction level of the customers can be at the high level as they are easily able to communicate with the representatives of the company and thereby able to raise the issues they are facing. The customers can also get detail information about all the desired products of Tesco. However, there can be negative effects that are expected from the application of the social media marketing. With the help of the social media platforms, many people can provide negative feedbacks that have the chance to reduce the reputation of the company[11]. Bibliography Erdo?mu?, ?rem Eren, and Mesut Cicek. "The impact of social media marketing on brand loyalty."Procedia-Social and Behavioral Sciences58 (2012): 1353-1360. Kumar, V., and Rohan Mirchandani. "Increasing the ROI of social media marketing."MIT Sloan Management Review54.1 (2012): 55. Moretti, Andrea, and Annamaria Tuan. "Social media marketing and relationship marketing: revolution or evolution? A first step analysis."Sinergie rivista di studi e ricerche(2014). Sadler, Rory, and Richard David Evans. "Social Media Strategies in the Retail Sector: Analysis and Recommendations for Three Multi-National Retailers." (2016): Article-No. Palmer, Mark, Geoff Simmons, and Katy Mason. "Web-based social movements contesting marketing strategy: The mobilisation of multiple actors and rhetorical strategies."Journal of Marketing Management30.3-4 (2014): 383-408. Marais, Hendrik C., and Magdalena Pienaar-Marais. "Analysis of Research Methodology in Business and Management Studies as Reflected in the ECRM 2015 Proceedings."ECRM2016-Proceedings of the 15th European Conference on Research Methodology for Business Management": ECRM2016. Academic Conferences and publishing limited, 2016. Pickard, Alison.Research methods in information. Facet publishing, 2012. [1] Hoffman, Donna L., and Marek Fodor. "Can you measure the ROI of your social media marketing?."MIT Sloan Management Review52.1 (2010): 41. [2] Tuten, Tracy L., and Michael R. Solomon.Social media marketing. Sage, 2014. [3] Taylor, Steven J., Robert Bogdan, and Marjorie DeVault.Introduction to qualitative research methods: A guidebook and resource. John Wiley Sons, 2015. [4] Bray, Jeremy W., et al. "An integrative, multilevel, and transdisciplinary research approach to challenges of work, family, and health."Methods report (RTI Press)(2013): 1. [5] Frels, Rebecca K., and Anthony J. Onwuegbuzie. "Administering quantitative instruments with qualitative interviews: A mixed research approach."Journal of Counseling Development91.2 (2013): 184-194. [6] Creswell, John W.Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications, 2013. [7] Maxwell, Joseph A.Qualitative research design: An interactive approach: An interactive approach. Sage, 2012. [8] Sullivan-Bolyai, Susan, Carol Bova, and Mina D. Singh. "Data-collection methods."Nursing Research in Canada: Methods, Critical Appraisal, and Utilization(2012): 287. [9] Bohl, Daniel D., et al. "Variations in data collection methods between national databases affect study results: a comparison of the nationwide inpatient sample and national surgical quality improvement program databases for lumbar spine fusion procedures."J Bone Joint Surg Am96.23 (2014): e193. [10] Miles, Matthew B., A. Michael Huberman, and Johnny Saldana.Qualitative data analysis: A methods sourcebook. SAGE Publications, Incorporated, 2013. [11] Cader, Yoosuf, and Afraa Abdulla Al Tenaiji. "Social media marketing."International Journal of Social Entrepreneurship and Innovation2.6 (2013): 546-56

Osiris and Iris Creation Myth free essay sample

Osiris and Isis Creation Myth Mythology opens up a hidden gate of information about the lives of ancient peoples. Through it, modern people have insight to the beliefs and culture of a civilization long since passed. No better example of this exists than the Egyptian tale of Osiris and Isis. According to this tale, when the world first started it was ruled by the benign god Osiris and his equally generous wife, the goddess Isis. Together they ruled the earth and through this time it was a utopia. Crops prospered, people spoke to each other in poetry, and there were no wars. It remained this way until Osiris was trapped by his wicked brother Seth, who then took full control of the world, exposing humanity to its first taste of heartache. Osiris was eventually freed and Seth dethroned, but when it came time to destroy Seth Isis didn’t have the heart. We will write a custom essay sample on Osiris and Iris Creation Myth or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She let him live, and though he still exists he is now a lowly god with less power. This explains the Egyptian belief of why there has to be good and evil in the world. It also explains that since Seth has less power than Osiris, good will always trump evil. The Egyptians were so rare in their day because of their positive outlook on death. While other civilizations around them looked on to death in a craven manner, Egyptians embraced the beauty of the afterlife and the riches to come. All this stemmed from the belief that Osiris, an oh-so-benevolent god, would make their afterlife paradise, as he had once done here on earth. Because the afterlife is ruled by a kind god, it also explains the way to get there. Egyptians believe that through morality and kindness, they will forever be joined with their princely god in paradise. Egyptian culture stressed love and loyalty between husband and wife and that is clearly expressed throughout this myth. The story of Osiris and Isis is punctuated with Isis’s undying devotion to her husband and her willingness to go above and beyond to find him. Though Osiris is lost for many years on more than one occasion, Isis never stops searching for him. Even when he is sent to the afterlife, she follows. Readers can assume from the numerous examples of Isis’s loyalty that this was an important value to the ancient Egyptians. Through Isis modern people can see what the ideal Egyptian wife must have been. Osiris and Isis is a myth that has carried on through the ages, portraying an excellent well of information on what Egyptian culture was. Modern readers can see what the ideals and beliefs of a place (beliefs that are still followed today) which give a better understanding than any history book can. Ancient Egyptians held in high esteem what their gods taught and were quick to follow their example. Their conclusions on the afterlife, polytheistic pantheon and good vs. evil are all expressed in this myth. This myth offers us a glimpse into a long ago world, and is perhaps, along with the pyramids and ancient temples, one of the greatest gifts the ancient Egyptians have given modern society.